Media Relations Research Proposal Example | Topics and Well Written Essays - 250 words

Media Relations - Research Proposal Example The Program will provide an adequate environment for a healthy upbringing of the orphans. It will also develop an emotional bond between the kid and the adoptive parents. Volunteer couples are invited in this program to satisfy the emotional needs of the orphans. Money is not the only requirement of orphans. The volunteers will have to donate their time and emotions for the children. Each volunteer couple will perform the role of parents in the Virtual Family Program and pay regular visits on a weekly basis, according to their own convenience, to their proposed child, for his care and emotional satisfaction. After the completion of 09 months of regular visits the couple will be eligible to take the kid for any recreational visit they like for mutual acquaintance. The program will generate events to develop social interaction with the kid, like birthday celebrations etc. The Virtual Family Program will prove a social incubator to produce normal and civilized member of our society. The volunteer couples can adopt the child if he accepts them as parents. To become the adoptive parent they will have to satisfy the psychiatrist. The adoptive kids may continue their stay at the Sweet Home Orphanage as boarder as long as they wish. Volunteer couple s will be tested for interpersonal and parenting skills. In this regard, the first interview session is being conducted on February 21, 2012 between 09:00 hrs to 15:00 hrs at â€Å"Hotel Stanford, 43 West 32nd Street, New York City, NY 10001†. For further inquiry and information: Email: info@shorphanage.org, Telephone: Toll Free (800)

Grassroots Activism Project Essay Example | Topics and Well Written Essays - 500 words

Grassroots Activism Project - Essay Example This gender mainstreaming is one of the best and very convenient to pursue. It involves looking at the way organization functions in terms of policy development and governance, agenda setting, the administrative function and the overall system as whole. According to Tiessen (2010) gender, mainstreaming is able to accommodate any institutional structure. Institutional gender mainstreaming policy should and must be equipped with channels that enables programmatic gender mainstreaming. Additionally, it is the line of action that ensure functionality of the organization that does not reinforce or conceal patterns of gender inequality in its staffing, functions and governance. In pursuing this line of action, gender inequality will come to be history in the society because it takes a multi-pronged dimension in redressing the social problem of gender inequality In the spirit of programmatic gender mainstreaming a number of action are taken to ensure that the issue of gender inequality is solved. It is one of the means that if its action are fully implemented then the myth of masculinity will be broken, it encourage inter gender competition that is healthy, it will enable women to be respected especially in areas where gender based violence is endemic. The issue or rather concern that is of priority to solve is the inequality that is being experienced because of the myth of masculinity, which is strongly held by a number of people in the society. It’s a myth that has crippled most of the institution that has led to a number social issues that is a concern that is related with imbalanced staffing in term of gender, administrative roles are biased toward one gender because of myth of masculinity (Inglehart, 2009). In order to break this myth of masculinity there is a number of actions that were taken. First and foremost was coming up with the policies that will regulate recruitment a cross the gender. This will ensure that

The Mask of Benevolence Essay Example for Free

The Mask of Benevolence Essay The Mask of Benevolence BY sarniJ010 The Mask of Benevolence was honestly shocking to me and made me rethink a lot. I thought it was interesting and intriguing that it discussed the views of most hearing people and talked about why they arent necessarily right. Many of the facts, opinions, and details of how things had been dealt with in the past completely surprised me. One of the most surprising things for me was how each culture viewed one another; which was almost all negative. Of course, not all people in each category have those thoughts. The book was an amazing read for me because I was able to see nd understand some things as the deaf culture does because the author, Harlan Lane, was so specific and explained things through the thoughts she heard from people within the deaf community. In the beginning of the book, Lane discusses how the deaf culture views cochlear implants and the oral communication of deaf people. And though I was unsure why there was there was such a strong dislike of these things, it soon made sense to me. Deaf children that are forced to get an implant or to rely on oral communication get lost in an in between world of deaf and hearing. Lane stated, the implanted child will not move easily in the hearing world, it is unlikely that he will learn American Sign Language (ASL) fluently and make his own fundamental values of that community. So there is a real danger that he will grow up without any substantive communication, spoken or signed. (p4). This was extremely eye opening because although I had never thought negatively in any way about the deaf community I did have the impression that medical advancements and such implants would be viewed incredibly highly to the deaf. As most hearing people are, I uppose I was simply uneducated on the facts of cochlear implants. Lane claims that the result of the discrepancies between the implant and the natural mechanism of hearing is a sound that many formerly hearing adults have trouble interpreting and sometimes even localizing. (p219). On page 20, Lane tells a story about a woman from a large deaf family and hoped dearly that her daughter, too, would be deaf. Deaf people do not wish to hear, they simply wish for people to be more aware of their culture. They are not impaired, they were simply born into a small culture; like eing Hispanic or Jewish, why would you wish to wake up and be white one day? That is not who you are. Lane discusses so many negative things of how the hearing think of the deaf that not only completely blew me away but also made me feel disgusted toward the majority of hearing people that do look down on the deaf community. I was astonished. I honestly never knew there were that many naive people out there that saw hearing people as that much better and higher than the deaf; simply because I have never known anyone who thought that way and I never even considered that! I was in shock when I saw Lane quoting an American psychiatric publication from 1985 that stated, Profound deafness that occurs prior to the acquisition of verbal language is socially and psychiatrically devastating. (p35). Devastating?! The view of the deaf from so many hearing is outrageous! After quoting the publication, Lane went on the list several characteristics that the hearing culture has labeled to all deaf people. These characteristics included aggressive, irritable, egocentric, and even shy. How would a nearing person know it a deat person is sny or isolated? Hearing people see that the deaf person is not communicating with them and automatically assumed these things. However, how do you expect someone who does not share the same language as you chat and visit with you? That is extremely egotistically of all hearing people that think that way. And that Just goes back to hearing people expecting the deaf to learn our language. How unbelievably naive! Its not like the Hispanic culture moving here that have the ability and resources to learn English yet refuse to. The deaf have the most unique language in the world and are imply unable to learn any other language fluently. How can you learn to speak a language fluently when you are unable to hear it? As I Just stated, sign language, which I will refer to as ASL from now on even though sign is not exclusive to America, is simply the most unique language in the world. And those that deny it as a language are simply Just incredibly uneducated. Something I found interesting was when Lane discussed storytelling in the deaf community on page 16. She explained how deaf children learn the importance of storytelling and they practice at a very young age. Lane states that clear communication is highly valued; stories should be rich in detail, start at the beginning and end at the end, and contain plain talk; hinting and vague talk in an effort to be polite are inappropriate and even often offensive (p16). How is that not talking about a culture with a rich language? In fact, I feel as though the deaf can actually communicate more than the hearing. Because not only do they have the language like we do, their facial expressions and attention to detail are way beyond the average hearing person. Another point from early on in he book that I wanted to discuss was a something that I could relate to. The chapter entitled The Paternalism Indictment discusses the flaw with the teachings for deaf children. That market is completely controlled by hearing people who hardly understand the deaf and their culture and so it is all basically based of stereotypes. On page 49 Lane states, It is said to be conducted in the interest of deaf people, but the profits go almost exclusively to hearing people. And I got to see this first hand when I was a sophomore in high school. My long time best friend, Rachel, was born rofoundly deaf in one ear. She can hear fine and is in no way deaf or a part of that culture. She never once required any special treatment in school. However she did use a hearing aid or speaker box in elementary from time to time. All throughout middle school and our first year of high school she maintained a pretty high GPA. One day while we were sophomores, she randomly received a new schedule from the office. Following the new schedule, she went to her first class and discovered that they had put her in all special education classes. Obviously she was confused and pset, so she called her mother and they went to the office to sort out what was clearly a mistake. The office stated that it was not a mistake. Apparently, the school had been claiming Rachel as profoundly deaf, which she was in one ear, and requiring the special attention of any other child with a severe impairment. And of course, the school was getting large additional funds because of Rachels impairment; Shame on the school for knowing that they would receive additional benefits for claiming Rachel. And shame on the state for that matter for giving the chool extra funds because the poor school was Just so kind as to deal with all of Rachels special needs due to hearing impairment. Lane stated there are paternalistic universals and parallax in the attributions, and a claim to a civilizing burden that fails to mask the benefactors economic interest (p49).

Plato :: essays research papers

Plato was a philosopher who was born in Athens (470- 390 BCE), and was also a student of Socrates. He felt that intelligence and one’s perception belonged to completely independent realms or realties. He believed that general concepts of knowledge were predestined, or placed in the soul before birth even occurred in living things. Plato believed that the cosmos was intelligible, and that the universe was mathematically understandable. He believed that mathematical objects could be seen as perfect forms. Forms, a doctoral of Plato, can be understood as an everyday object or idea, which does not exist in the everyday realm, but merely are existent in the hypothetical realm or reality. Plato believed that truths existed outside the boundaries of our realm, interestingly enough. He was highly influenced by Socrates, and inherited the idea of absolute truths and standards of knowledge. Geometric shapes correspond to the mental world, a universe that exists co-temporarily with the material universe. Material objects are copies of mathematical knowledge and our mind gives us knowledge of ideas. In addition, our sensory gives us knowledge of the material world, what we can feel see or smell. Regarding the sensible world, one that is perceptible by the senses or by the mind, is in direct relation with his doctoral of dualism. Dualism can be seen as the view that the world consists of as two fundamental entities, such as mind and matter, physics and nature. In the intelligible world, things fundamentally consist of as being apprehended by the intellect alone. Regarding sensory objects, he believed that they were in constant change and furthermore were a phenomenon of the physical world; hence they cannot be identified with knowledge.

Western Media on Pussy Riot

The Pussy Riot case has received much attention around the world based on the ethics of the court’s decision and freedom of expression. The Western media covers the news with facts with truth and consistency, however the information presented shows a favourite towards the side of the Russian band Pussy Riot and against the Putin government. Canadian news such as CTV, CBC and music news like Much Music covered the story with facts of Canadian citizens protesting against Pussy Riot’s two-year sentence to jail. The news has covered people protesting with signs on the street and using bias language against the Russian government.The United States’ news has also played a big role in supporting the band’s fight for freedom. News networks such as CNN, The Wall Street Journal and MTV have covered the news with favoured sided facts for the band. Stories of protest and government officials’ disapproval of the band’s sentence have all been published to the western public resulting in citizens fighting for the Russian band. Social networks such as Twitter played a big role in support of the band’s freedom. Celebrities such as Madonna and Jesse McCartney have also played a role in supporting for the Band.Western world views the court sentencing as a violation of freedom of speech. Western news cover stories with the question what, where, when rather to why. The western news reveals all the facts, however does not stress on the why and the reasons for the Russian court’s decisions. The readers receive a sense of injustice and wrong when reading news about the Pussy Riot’s case. The western world stresses on freedom and democracy and the Russian court imposed a strict and intolerance towards some sorts of behaviour of expression. The western news had made a positive outcome for the punk band, Pussy Riot.CTV, CBC and Much Music have covered news of Canadian citizens showing support for the Band. News about the band ’s arrest initiated as an arrest for freedom of speech against the Russian government. The news has escalated when the band got sentenced for two years for â€Å"hooliganism† and religious hatred. News headlines such as â€Å" Imprisoned Pussy Riot face tough life in penal colony† by CTV, â€Å"Pussy Riot supporters protest outside consulate in Toronto† and â€Å"Pussy Riot protest: Conviction of anti-Putin Pussy Riot band sparks worldwide protests† by CBC implies a dissent on the Russian court’s decision.Canadian news reports that the band faces charges for expressing their political views in a democratic country and North America have expressed disapproval to this action. Fans and Canadian supporters of freedom of expression have expressed their disapproval to the world by protesting on the streets, reported by news reports, and using social networks such as Twitter. Much Music has posted pictures of people protesting with signs that decla re, â€Å"Punk Rock is not a crime†, â€Å"Protect freedom of expression† and â€Å"free Pussy Riot†. These declarations exhibit a definite support for the band and disapproval for the Russian court’s decision.An example of Canadian news support of the band is CTV’s news report when the band was sentenced to jail Outside the Russian consulate on Bloor Street, about 100 people carried placards and musical instruments, The Canadian Press reported. â€Å"I felt it was so wrong on so many levels I felt I had to do something,† Toronto organizer Lynn Flatley told CTV’s Canada AM Friday morning, before the protest began. â€Å"I had never done anything like this but it was a tipping point for me. † Another protest got underway outside the Russian embassy in Ottawa around 1 p. m. hile another was scheduled to start at 6 p. m. in Montreal. The three band members, two of whom have young children, have been in jail since March when they b urst into a cathedral during services and recited a ‘punk prayer’ calling on the Virgin Mary to protect Russian citizens from Vladimir Putin, who was set to win a new term as president at the time. (CTV news: Pussy Riot supporters protest conviction outside consulate in Toronto) CTV has published the protester’s passion about their objection of the band’s sentence by quoting one of the protesters and describing the event.Also CTV has also mentioned that the band members have young children and describe they have been in jail since March, which implies an unfavourable and detest for the decision of the Court. CTV has insinuated questions of ethics such as â€Å"How can they sentence mothers to jail? † and â€Å" Why is the government against freedom of expression? † Western News also criticised the Russian government since Pussy Riot’s actions was a protest against the Putin government. Much Music has informed Canadian music fans with b ias information â€Å"Today Russian punks Pussy Riot received a two-year sentence for â€Å"hooliganism. That, of course, is in the eyes of their country’s authorities, but what the band were charged with was simply speaking out against a ruthless government. Knowing they weren’t likely to get off, they prepared a new single to help spread the message about the importance of free speech, with the song â€Å"Putin Light Up The Flames. † (Much Music News) Much Music has claimed the Russian government to be â€Å"ruthless† because they sentence a band for simply â€Å"speaking out†. Much Music, and other Canadian news, described the actions of Pussy Riot to be innocent.Pussy Riot has an opinion and their actions have made a controversy against the Russian government. Canada is known to be a democratic and free society and the actions of the Russian government have proven to have strict rules for freedom of expression. Canadian media is playing a big role in getting Canada rallied up against the Russian court. According to the rules of media ethics it is considered unethical for the media’s invention of the state, however Canadians are protesting for what they believe is right and that is the right of freedom of expression.The United States’ media reports on facts of the event. Similar to Canadian news, the media reports on facts that undermine the Russian court’s decisions. America’s news covered the story about Pussy Riot’s sentencing using words such as â€Å"lack of freedom of speech in Russia† and â€Å"restricting the freedom of expression and association† (CNN news). CNN covered news with quotations of the people involved on the case. Amnesty International and the UN have gotten involved of the Pussy Riot case with disapproval of the court’s decision.America’s government officials have also gotten involved by declaring protest against the court. CNN had repor ted all negative quotes and comments of the decision of the court, John Dalhuisen, director of Amnesty International's Europe and Central Asia Program, urged Russian authorities to overturn the sentence and release the trio unconditionally. He also highlighted recent measures â€Å"restricting the freedom of expression and association† introduced after a wave of popular protests that accompanied elections earlier this year. This trial is another example of the Kremlin's attempts to discourage and delegitimize dissent. It is likely to backfire,† he said. Human Rights Watch also said the women should never have been prosecuted for a hate crime. â€Å"The charges and verdict against the Pussy Riot band members distort both the facts and the law,† Hugh Williamson, the rights group's Europe and Central Asia director, said in a statement. This paragraph demonstrates that the Russian court’s decision on sentencing Pussy Riot in jail is absolutely unethical.The ba nd sentenced for â€Å"hooliganism† and religious hate crime by the Russian court have turned to violation of freedom of expression that violates rules of Human Rights. The Wall Street Journal has reported that the Prime Minister of Russia, Dmitry Medvedev, thought the jail sentencing was â€Å"too harsh† and the US Embassy in Moscow has claimed the sentence to be â€Å"disproportionate†. The US’s media reports their facts with quotes to support and strengthen the authenticity of story and therefore reinforce their disapproval of the Russian court.MTV have reported celebrities’ protest for the band. Madonna recently performed a riot-styled show wearing a mask, like what Pussy Riot did during their protest, during one of her shows in Moscow. Jesse McCartney had showed support for the band by using Twitter for expression. Celebrities have a huge influence on the world and it is another type of media that shows support towards Pussy Riot. America has a huge influence on the world and that influence may or may not help the band’s fight for freedom, however America’s media definitely implies strong condemnation for Russia’s government.Western media has shown strong evidence of support for Pussy Riot. The media hasn’t necessarily agreed with the band’s actions but they definitely do not agree the band’s sentence to jail for expressing their opinion. North Americans have shown support with protests on the streets and expressing their dissent by using social networks like Twitter. Canadian news reports show pictures and videos of people protests and American news like to use a lot of quotes that express dissent from important world figures.These obviously show a bias support for the band. The Western media fails to cover the side of the Russian’s court and the Church’s views and to why Pussy Riot was sentenced for 2 years. The band has protested against Putin’s government in a very important orthodox church in Russia that may have led to emotional undertakings. Whether or not the Pussy Riot’s sentence was too harsh or not, the Western media only portrayed a negative effect on the Russian court and a favour for the band’s freedom of expression.The protest from the Western citizens could have been influence by the Western news or may be influence by people’s justice to right of expression since Canada and America embrace the notion of freedom and expression. Current situation The three band members Nadezhda Tolokonnikova, Maria Alyokhina, and Yekaterina Samustevich were arrested and threatened with seven years’ imprisonment. Their pretrial detention were extended for month, and finally on August 17, 2012, the three members were convicted of hooliganism, and each was sentenced to two years imprisonment.On the appeal hearing on October 1, 2012, Samustevich terminated the representation of her defense attorney because of the c onflict of their position. On October 10, Samustevich’s new attorney filed another appeal for Samustevich and argued that Samustevich did not committed hooliganism in the church, because â€Å"cathedral guards had stopped Samutsevich before she had time to get her guitar out of its case†. The appeal was accepted and the court released Samutsevich with two years in probation. The court upholds the conviction and sentences for the other two band members.The release of the Pussy Riot video had a significant impact on Russian society and the public debate. Since Russia is a regime that believes imprisonment can repress people’s political objection, the Pussy Riot’s case start the public debate of the involvement of the Catholic Church in politics, women’s right and freedom of expression. However, one of the outstanding factors of the Pussy Riot case was the numerous coverage over social media. According to the media monitor News Effector, 86% of the wo rld mass media had covered the Pussy Riot case.Compare to the Iraq, news reporters had limited and censored information from the government. However, regarding to the Pussy Riot case, the media’s establishment had been pushed to a higher lever. Right and left wings, celebrities, and supporters were all engaged in the debate o the Pussy Riot trial. Due to the massive media coverage, Pussy Riot was treated more like a positive propaganda. Western media coverage tend to became more subjective and assertive, they â€Å"failed to mention† several crucial points in order to get more supportive comments. ?

Case Study Analysis: Jive Software

During the years 2001 to 2004 of gradual development of Jive Systems, the company solidified its status as the fastest growing SBS Company in the industry, doubling the size of its workforce since 2008 and increasing full year revenue 85% from 2008 to 2009. Throughout this period of rapid growth and expansion, Jive relied on a variety of technologies to handle their sales forecasting process. Till they realized that their structure of business changing almost daily, Jive’s eccentric system struggled to keep up. The structure was done in a haphazard manor. They were doing quota management in Excel, bookings and sales in Sales force and pipeline analysis in Cloud9 Analytics, which resulted in lack of all the information into one central system. Jive’s multi-tool approach was the source of several serious issues: The executive team had poor visibility into the sales opportunity pipeline; all data updates involved a tedious and cumbersome transfer process from salesforce. om to Excel pivot tables; and, when changes of any kind needed to be made, instead of conducting research and having an all team/ department meeting for synchronisation they just made ridiculous plans and moved to creating new products. 1. Put yourself in Wilson's shoes when he is first hired. You have to formalize Jive's sales functions. What are the core building blocks of the sales function you need to put in place? The core building blocks of the sales function that one needs to put in place are as follows – The ability to understand and analyse business issues and develop solutions around the core building blocks of sales process which are tools, skills, competencies and attitudes. Based on the company’s revenue hire sales reps that are capable of using the latest techniques to engage individuals in their development and understanding coaches and mentors (VP’s) who help individuals to become aware and responsible for their opportunities. With ref to the Sales Learning curve article and adding to the above one should start out with very low assumptions about expected revenue per salesperson, and increase these expectations gradually, quarter by quarter. Anticipate that during the initiation phase, reps will not generate enough revenue to cover their total costs. Instead of hiring new sales reps the VP should track the productivity of existing reps approaching the point where they cover their total costs. Post that if necessary one should consider expanding the sales force. . Evaluate the strategy of using team vs. individual coverage/quota models. What are the pros and cons of each approach? Suggest an alternative coverage/quota mode In the Jive case study we see that when Dennis Deveny and Sarah Denman worked as a team, the sales strategy was going on the right track till the VP introduced more sales players. But however using a team is more effective as they can split up responsibilities and cover areas that they ar e capable also making it less time consuming. With respect to team coverage quota models – Depends on if they are the same job role or not – if it's two of the same role (i. e. two Field Reps vs. one Field Rep paired with an Inside Rep), then the following applies: Pros: Obvious alignment and cooperation in rep activity and reduction in rep conflict on deals resulting in no commission and credit fights. Cons: Diluted responsibility, much easier to overpay for sales influence per $ of revenue, much easier to overpay for lower levels of performance, if quota relief is ever given it can reward the wrong person, etc. However an individual sales quota might work in the initial stage (testing stage) when the company is just starting out as a small firm, with minimum expenses and quota. The pros would be awarded for one’s own credit/work, examine the reps progress and the cons would be few areas covered compared to a pair, work overload, stress/ depression and time consuming. Alternative coverage/quota mode – Have a marketer look after introductions, qualification and generation of opportunities, then bringing in the salesperson to discuss commercials and close the deal, you can create an effective pairing. But the company must make sure that these pairs look after different territories, which could be geographic, vertical etc. The most important thing is to ensure there is no crossover, one can split by verticals, and we need to make sure to draw the lines and that no one company can sit in two verticals. 3. What are the merits of a quarterly vs. annual quota systems? What is the ideal length of a quota period? What are the adverse effects if the period is too long or short? Which quota period length is most appropriate for Jive? Quarterly annual quota is effective as sales reps can measure their performances per quarter and rectify the problems in the next quarter thus avoiding a big blunder towards the end of the financial year. One can keep track, learn from the changing business environment and their targeted territories. Also if compensation is included in each quarter it can boost the competition of the sales rep. On the other hand long term quotas can be less stressful and the sales reps have enough time and space to learn their territories well. The ideal length of a quota period depends on each company and different factors such as Corporate revenue goals, Historic revenue performances, Current sales coverage model, Planned increases in sales headcount, Introduction of new products and services, Current market share, Stretch targets. Adverse effects if the period is too long – sales reps would start with their quota with great gusto in the beginning of the year and loose interest towards the end of the year. The company tends to solve the situation when the year ends because they learn about the problem too late and at that stage the issue can be unsolvable. As for too short a period it can lead to a lot of stress, incorrect methods of achieving sales quotas as the competition level is too high which results in Sales reps not contracting the right information and failure in understanding the customer needs. As the case study shows that quarterly quotas were a big disaster I would recommend Half yearly sales quotas because sales reps will have enough time to understand their target territories, half yearly sales quota will be less stressful and plus allow them to gather accurate data keep their strategies current with the business. Also the company must be willing to adjust the leverage down to anticipate some reduction in quota accuracy and manage compensation costs to reasonable levels and avoid revamping the sales for at every quarter. 4. How does the enterprise sales learning curve (ESLC) apply to this situation? The sales rep will have time to understand the consumer needs by allowing the beta to be tested by the consumers. By reduction of quotas, it will result in a less stressful situation giving the sales reps the opportunity to gather information on the pros and cons of the product and creating a correct report for the company. On doing this the engineers, product developers, marketers and sales can work on a half yearly plan according to the results of the report. 5. Jive Software has announced plans to bring on John McCracken as the new VP of Sales in Q109. What steps should McCracken take to mitigate the problems in sales? With ref to the Sales Learning Curve – Adjust the sales strategy he learns by using the sales learning process that unfolds in three phases—each requiring a different size sales force with different skills: Initiation: Once the products are beta-tested and have few potential customers. Should hire three to four salespeople to learn how customers will use the product and to support other parts of the company in refining the offering as well as marketing and selling strategies. Look for salespeople who: Communicate well with teams from other functions, Tolerate ambiguity, Have a deep interest in product technology, Can bring customers together with various functional teams in your firm, Can develop their own sales models and collateral material. Transition: Once acquired a critical mass of customers and sales are accelerating. Keep initial sales team focused on learning. Add sales reps who can operate effectively within an evolving sales model but who don’t necessarily have the analytical and communication skills the initial team required. Execution: Once developed the formula for success and put the sales force’s support requirements in place, bring in traditional salespeople—and arm them with a territory, sales plan, price book, and marketing materials to take orders. Sources: The Sales Learning Curve Article by Mark Leslie and Charles A Holloway.

Bondo, An Autobody Marval

Bondo, An Autobody Marval Free Online Research Papers Ever wonder what Bondo is, and how it works? Bondo is a complex mixture of tiny little shards of fiberglass or polyester, resin, and talcum powder. The fiberglass shards keep the compound as strong as OEM (original equipment manufacture) specification, the resin helps assure that the bond to the vehicle being repaired is as strong as it can be. The talcum powder keeps the material flowing smooth. Talcum unfortunately though, absorbs moisture and that is why the fillers absorb water. Which is why its so important that the bondo be completely dried before its exposed to the elements. The main solvent in the filler is styrene, which is supposed to vaporize as the mixture cures. Body fillers are thermal-set plastics. That is, they cure with heat, created by the chemical reaction between the filler and the catalyst, and become hard and stable, usually within a few minutes. Too much hardener will cause the cured material to become brittle and crack, and also create bubbles that trap the styrene gas. While too little delays a cure almost indefinitely, and usually needs ground out and reapplied. Temperature is very critical to exothermic (the fancy, scientific name for catalyst-induced heat. =) reactions. In fact, curing is dramatically slowed below a 64-degree temperature, to the point that it can easily take several days to become fully hardened. The best temperature to use filler is between 70-80 degrees, and that includes the metal that you are applying the filler too. If the metal is cold, the mixture will cure from the outside in, trapping moisture against the cold metal surface, creating rust pits. It can also trap unvaporized solvent, which could come back later to haunt you if you paint over it too soon, because you will end up getting fish eyes in the paint. Mixing the filler on cardboard is not a great idea, since the paper itself will absorb some of the styrene solvent and upset the chemistry. Also, the styrene will release any trapped chemicals in the cardboard, so unless you know precisely where the material came from and how it was handled, use a clean sheet of plexy-glass or plastic or freezer paper on a wooden board. The smoother the metal, the less perfect the adhesion will be, which is why the instructions always tell you to rough-sand the metal surface. Those scratches allow the Bondo to stick very well and for a very long time, assuming there is no rust layer. If there is a layer of rust, the bondo, or whatever kind of filler you use will separate and end up falling off. To help prevent this from happening, it is always best to completely grind or cut out and replace any rusted parts where the bondo is to be applied. Since fillers stick best to metal, it makes sense that spreading them over metal with primer already applied probably will lead to separation later. That is true, but if the surface is still scratched and rough, the filler will tend to stick extremely well. If you use an etching primer you must make sure it is properly cured before using filler. Otherwise, the phosphoric acid vapors left over from the application of paint can slow down the cure of the filler resin. Making sure the damaged area is clean of solvents of any kind, such as degreaser or tar remover to promote a good strong bond. The recommended depth for perfect bonding is 1/8th inch deep, but it varies, if applied right it can be layered up to 1/4 inch thick and not crack or separate for years, yet if its not applied right, even 1/8th inch skim coat can crack after the first few months. After the first rough coat is applied, let it dry for approximately thirty to forty minutes before sanding. Keep in mind that the first coat is only to shape the project back to its original form, and that you will need at the very least one more skim coat to make it perfect. Once the first coat has been sanded to the desired level, clean the area with an air powered blowgun with a psi rating of no more than 110. Wipe paper towels with 320 type paint reducer or a tack cloth, you should never use lacquer thinner over bondo because the talcum powder will absorb the harsh liquid ruining the paint. Unlike lacquer thinner, 320-type paint reducer vaporizes almost instantly making it safe to use on bondo or other surfaces that are ready for paint. Now that it is clean, you are ready to apply the final skim coat. Skim coats are only to help fade in the bondo to the paint and are never supposed to be thicker than 1/8 in. max. Okay sanding for the last time with 400 grit sand paper usually doe s the trick, any sand scratches left from 400 grit will be filled in with the first coat of primmer. Time to paint; if you did it, right nobody will ever even know that there is bondo on the car. There is one way to test for bondo but the only way it works is if the bondo is thicker than it should be, try taking a magnet and running it over a car, (be careful not to scratch the paint) and if the magnet wont stick, then theres probably bondo there. If done right, bondo can save you hundreds of dollars because you wont have to buy a brand new fender just to fix a dent you got at your local Wal-Mart. Research Papers on Bondo, An Autobody MarvalRiordan Manufacturing Production PlanThe Spring and AutumnThe Hockey GameMind TravelGenetic EngineeringHip-Hop is ArtQuebec and CanadaBionic Assembly System: A New Concept of SelfAnalysis Of A Cosmetics AdvertisementOpen Architechture a white paper